ROTPUNKT is helping to shape the future of sustainability following its September 2025 in-house exhibition in Germany and the unveiling of its new 2026 Collection.
Unmistakably Rotpunkt yet undeniably different, customers that attended the German in-house exhibition got to experience the brand-new headquarters following an investment of around €50 million, which was set in motion two years ago. The recently developed site now includes a 15 m high hall complex with 10,000 m2 of storage and order picking space, along with upgraded machinery and IT systems to increase productivity, to add even more product variety, and contribute to higher output and lower operational costs.
Internal processes have also been reorganised to improve efficiency and be a direct benefit to specialist Rotpunkt retailers in terms of order processing and product range. Referring to several business development projects, Sven Herden, managing director sales and marketing at Rotpunkt Küchen comments, “We are no longer the same company that we were two years ago. Now, anyone that works with Rotpunkt will know what sets us apart in the marketplace.”
The new 2026 Collection unveiled at its headquarters in Bünde, is further proof that Rotpunkt‘s core strengths lie in quality, product variety, diversity, ease of planning, and taking a customer-oriented approach to design. In fact, the company’s perspective on ‘customer orientation’ focuses solely on collaborative design in 2026 to offer user-centric furniture solutions, that when put in the hands of the retail community become a building block for sustainability.
As development continues to remain a controlling factor in all aspects of the company’s vision, product range and sales policy, Rotpunkt is proud to deliver a suite of products, which offer consistent growth, expandable trade margins, and a greater sense of security to specialist retailers.
Ongoing strategies include intentional product development to accommodate the very latest trends in colour and technology, while preserving the company’s signature brand identity and style traits. Whether it‘s taking advantage of the dark coloured Zircon interior fittings, which have been a standard since 2017, embracing the warmth of beige and coolness of grey with its best-selling shade of Terry Grey, or the evolution of Sand into the new Sandy Beach colour option, Rotpunkt considers the value of each product to offer a programme of contemporary furniture, which is designed to last.
Rotpunkt will unveil the 2026 Collection to trade customers at kbb 2026 at the NEC Birmingham, on 1st to 4th March, where it returns as a show partner by sponsoring one of four Entrance halls.
See page 24 of our December 2025/January 2026 issue on our Back Issues page.
