BUSHBOARD, a leading manufacturer of innovative kitchen and bathroom surfaces, has unveiled a refreshed identity for its long-established Omega range of laminate kitchen worktops, designed to support housebuilders through fast installation, consistent design and dependable performance.
Part of Wilsonart UK, a market leading designer and supplier of laminate engineered surfaces, Bushboard’s relaunch of Omega enables housebuilders to deliver premium aesthetics at a competitive price point, without compromising on quality or reliability.
The Omega range of kitchen worktops is built around three core collections, each developed with the specific needs of residential projects in mind. The Sleek 22 mm square edge collection features seven design-led marble and stone-inspired decors, offering housebuilders a high-quality, low-maintenance alternative to quartz. The Modern collection presents a carefully curated selection of eighteen contemporary wood, marble and stone decors, all available with a modern 38 mm square edge profile. Completing the range, the Classic collection includes sixteen 38 mm postformed surfaces, created for timeless kitchens that balance attractive design with everyday practicality and long-term performance across wood, marble and stone styles.
Omega’s refreshed branding and broad range of product formats, including worktops, splashbacks, upstands and breakfast bar surfaces, allow housebuilders to achieve visual continuity across kitchens and throughout the home. This standardisation supports consistency in design, specification and pricing across developments, while ensuring reliable availability of matching components when required.
Chris Brown, national account manager at Bushboard, said: “Omega has been developed to address the practical pressures facing housebuilders today, from tight budgets and build speed to the need for continuity and consistency across projects. Housebuilders typically take a considered approach to changing specifications, so Omega enables them to achieve the looks they already know work well, such as light marbles, clean stones and natural oak effects, through a dependable and flexible laminate solution.
“The range offers a genuine get-the-look-for-less alternative to materials such as quartz or real wood, without the limitations those materials can bring in terms of cost, maintenance and ease of replacement. With consistent availability, nationwide supply, and formats designed for fast on-site templating and installation, Omega gives housebuilders the confidence to standardise designs, simplify aftercare, and deliver premium interiors built to stand the test of time.”
With a wide selection of wood, marble and stone decors available in both modern square-edge and traditional postformed profiles, Omega offers contemporary and classic options ideally suited to new housing developments. The collection supports cost-effective specification without compromising on durability, ease of maintenance, or long-term appeal.
See page 35 of our June/July 2026 issue on our Back Issues page.
